In 2004, Ayten had graduated from Central St Martins in print and began her career in lingerie by collaborating with Tabooboo to create an exclusive range of 50’s inspired printed silk lingerie for Selfridges.
Filled with enthusiasm for this new world of silk and vintage designs, Ayten began a collection based around gorgeous, graceful designs for sleeping and relaxing in. She pioneered the sleep bra in the UK, an item always recognised by French women as desirable for support and nocturnal allure. Her pieces are so beautiful that they rarely stay hidden for long though!
Ayten successfully sought funding from the Princes Trust, an organisation established by the Prince of Wales in 1976 to help young people overcome barriers and set up their own businesses. Her first collection sold in London and across boutiques on the South Coast.
Since then Ayten Gasson has developed several signature styles of skirted and peek a boo knickers, kimono tops, teddies and slips, all whilst maintaining her firm commitment to using UK workers and UK suppliers. Her lace is sourced from the last remaining mills based in Nottingham, and she continues to explore vintage designs and traditional fabrics with an eye to ethical and sustainable sources.
Her delectable designs now grace stores across the globe, with seasonal collections and exclusive designs in selected department stores. Ayten Gasson pieces will be continuing to bring luxurious, enticing pleasure to women for many years to come.